The ClearFormat software-as-a-service solution has grown leaps and bounds in the last 3years. ClearFormat provides a service to SME’s and major corporations by building a branding platform within the email client. This simple, yet thoroughly integrated service might be a mature service on the market, but email branding, believe it or not is still relatively new to some industries.

A quick analysis instantly identified the CF website as an entity growing consistently on a month-to-month basis, however there is never a time to innovate than NOW. ClearFormat, therefore decided to bring about a new website platform for existing clients and potential clients. Even though the current website is still working it is always important to innovate and stay abreast within the market, especially when it comes to online marketing and branding.

Your company needs to fully comprehend the similarities and differences from these two significantly different and valuable marketing mediums so when integrated it will give your organization a clear and effective marketing and CRM direction.

Make sure you know about all the email marketing events and brand building events coming near you!

A new retail benchmark study, Hitting the Mark released this week by dotMailer, reveals that some of the UK’s largest online and offline retailers are neglecting key areas of the email marketing process and failing to comply with Best Practice Guidelines.

Press Release: EMEA, 16 November 2007: ClearFormat, leading innovative provider in corporate email branding, today announced the release of the latest Version 2.0 update for their email branding system.

ClearFormat’s patented ClearFlow technology is providing clients with improved email flow, with acceptance to even more email scanning filters. The corporate email marketing industry has been somewhat disabled by the inability to brand and track everyday business email, ClearFormat is changing that with the newly improved v2.0 technology helping more and more companies reach the inboxes of their clients with their brand and marketing messages.

About ClearFormat

ClearFormat Email Branding: is an industry specialist in email branding solutions. With innovative, patented technology, ClearFormat embeds clients’ branded themes and adverts into their outgoing emails, helping create a sense of unity and standardisation on all outgoing emails and throughout their organisations, while adhering to industry compliance regulations.
www.clearformat.com

Every UK business must carbon budget when the Climate Change Bill comes before parliament over the next year. And the IT industry will need to start helping businesses meet their carbon targets, according to panellists at a green computing forum.

In a recent survey on the significance of email in business communications, 96% of the participants responsible for messaging systems said email is important or extremely important, with significant impact to their business operations if it goes down. And what’s more, more than 9 billion of emails sent daily, are classed as non-spam i.e. legitimate business email.

That’s 9 BILLION business communication transactions with the potential to market your company effectively...But what are we doing to take advantage of it?

Not much! Majority of the emails passing through my inbox in a day, are plain text, with an outlook signature, and rarely show a disclaimer in the footer. So my next question then is:

Branded vs Bland?

The online culture of modern society is changing the way marketers reach their audience. The some 135 million Europeans constituting the 5 union countries: UK, Italy, Germany, Spain and France, have shown obvious trends of increased online activity in the last year.

PRESS RELEASE: CAPE TOWN, RSA, April 07, 2007 - SA Rugby (Pty) Ltd a division of SARFU (SA Rugby Football Union) responsible for driving the commercialisation of rugby in South Africa, and ensuring revenue maintenance and growth from all commercial properties including broadcasting rights, Springbok team, brands, sponsorship, merchandising and competitions; found themselves in what seemed a continuously collapsing scrum when it came to tackling the issues of effectively carrying out these marketing activities in the fierce ecommerce environment facing all marketers today.