Companies invest in their brand image by advertising via multiple marketing channels. They use their image, their logo and slogan to creatively showcase themselves so that they can initiate a response from potential clients. Whether you market your brand on a t-shirt or on TV, you are effectively investing in your brand for the long term. Investing in something as simple and cost effective as Email branding brings about an opportunity to leverage a unique intermediate that has been overlooked by many businesses in our digitally driven world.

Recent studies have shown that companies spend enormous amounts of money on marketing campaigns negating the fact that more than 83% of corporate communications is done via Email.

Many companies aren’t educated on email branding and it had has evoked differing viewpoints and to clarify we need to look at what it is and what it isn’t.

• It is not unsolicited bulk mailing or mass mailing
• It is not seen as spam
• It is not heavy in html
• It does not create latency

• Email Branding takes your blank email and gives it a professional makeover. The recipient will receive a professional email branded with your corporate logo, image, and carry your company’s look & feel.
• CF Email branding uses the latest technology to embed corporate logos, banners and images in your everyday outgoing email.
• Email Branding is as much a marketing medium as it is a communications medium.
• CF email branding can use various web clients and email clients including: MS Outlook, Gmail, Hotmail, Evolution, Mac Mail, Thundermail, MS Exchange, EXIM, yahoo and many more.
• It is an online solution which means you can log on to the internet anywhere in the world and optimize your email branding campaigns.
• CF Email branding is a self managed system with 24hour support.

General guidelines you need to know about
Provide quality traffic to your website by following some simple monitoring guidelines that will put you in control of your branding solution:

• Make sure your email branding is consistent with your corporate look and feel.
• Continuously ask clients, suppliers, co-workers and your MSP about your email branding and update your template when necessary.
• Include current marketing campaigns in your email branding so that you can create another point of interaction with the intended target market.
• View your email branding performance on the web console, measure it and optimize your email campaigns and branding accordingly.
• Ask ClearFormat to assist with extra training regarding the web console so that you get the best out of your new branding platform!

It is important to know exactly what email branding is and what it can do for your company. Your company is probably spending enormous amounts of money using untrackable marketing mediums where they could be spending that money on a medium that tracks exactly who clicks on your campaigns. Understanding Email Branding is the first hurdle, after that the benefits of the solution will persuade even the seasonal marketer.

Author: Ruan Schreuder | Monday, 25 August, 2008 | Business Communications, corporate communications, marketing, Tracking

Companies need to fully comprehend the similarities and differences from these two significantly different and valuable marketing mediums so that when they are integrated, it will give your organization a clear and effective marketing and CRM direction.

ClearFormat, being a leading online software service provider, bringing the latest on-demand marketing and branding solutions, believes the lack of understanding and integration of emailing solutions can damage your company’s image if it is not done professionally.

“Even though email constitutes about 83% of corporate communications today, there are too many companies that are unable to successfully execute these two marketing mediums” - ClearFormat.

The reason for this is that too many companies get these two services confused, and when they do invest in them they do not consult professionals.

Newsletter subscribers are increasing more skeptical to add themselves to a specific service, but those who are subscribed can become a long term relationship. It is no secret that it is more expensive to acquire new customers than it is to cross sell and grow business to existing customers. That is why significant focus should be put on subscribed customers or current customers. Newsletters Services are not just a marketing medium, but a valuable CRM tool that when implemented professionally can give your company a CRM advantage.

ClearFormat allows your company to invest in a newsletter service that is more secure and compliant than any other similar service on the market, because it is well integrated with our other software offerings.

Email Branding is different from your ordinary email newsletter service and is one of ClearFormat’s flagship services. It has seen extraordinary growth over the last two years and has proven itself to be a big hit within the online marketing revolution. By branding all outgoing emails it uses your company’s main communication medium, namely; email, as a platform to build your corporate image. It not only gives your company that branding and creative edge over your competitors, but it gives you the ability to imbed marketing messages and RSS feeds transforming your typically clean and monotonous emails.

ClearFormat is able to fully amalgamate CRM and marketing solutions that abide to the highest industry standards. We provide email marketing and email branding solutions that will enhance your corporate image with powerful and forwarding thinking emailing utilities

Before you choose a service provider, let us do you a demo. And expect to be impressed.

Advertisers do thorough research on how their brand is perceived in the market, they come up with steadfast strategies to infiltrate a market based around key objectives such as creating awareness, inducing trial, changing a perception, re-enforcing a perception, all aimed at building a brand with positive associations and imagery. To build this positive perception and create the awareness and recognition your brand deserves, you will have to engage the consumer on multiple fronts. By marketing your brand through multiple mediums such as Print, TV, Cinema, Activations, Radio, in-store, POS, sponsorship and other creative below-the-line mediums you are creating a holistic approach to your marketing. You are essentially marketing your brand from different angles that are all communicating and re-enforcing the same message.

Unfortunately not many of these marketing methods are really personal. Smart advertising companies have made email branding part of their holistic marketing strategy. What this marketing element brings to an advertising campaign or more specifically to the brand’s marketing plan is that it does bring that personal touch. Only events and activations can be used to give the consumer a real interaction with the brand, but when it comes to traditional media such as TV, Print, Cinema, and Radio etc you are merely communicating over a huge consumer base hoping to create that small thing called interest. Email branding is personal, professional, creative and it brings the right consumers into your programs and into your campaigns, because of intelligent link tracking and reports.

Holistic marketing campaigns that grasp the consumer with that personal touch are much more effective than the traditional/un-personal media we use today.

The most promising aspect of professional, corporate email branding is that when the advertising company uses the ClearFormat branding service they will use the intelligent web console to manage each brand. They can add new brands to the service, upload new banners for new campaigns, the creative department can create new templates and much more. Email branding is simple, effective, personal and the most important aspect of it is that it is trackable. This is marketing that you can track and measure on a daily basis.

Advertising has become more personal. Think outside the inbox. ClearFormat

Author: Ruan Schreuder | Thursday, 05 June, 2008 | Business Communications, corporate communications, marketing, Tracking