Email Branding Gone Wrong
Any modern and highly competitive business uses some kind of email signature, but are they doing it the right way?
Email is undoubtedly one of the major corporate communication mediums used by most, if not all companies. The signatures used in emails are used for legal, operational and creative purposes. Unfortunately most of the time corporate email branding is just some kind of pre-designed image or writing that is copy-pasted into the mail browser before it is sent. This simple procedure carries many disadvantages compared to a well integrated, embedded, pass through branded email. It creates no consistency with the emails you send across departments, the compliance footer must be showcased and if not it could have legal implications, you cannot track any clicks or drive clicks to your website.
Some people may ask why invest in something you can do yourself? The question here is: why pay for something you think you can do yourself? It is true; a company can copy and paste some branding or signature in their email, but these come with the disadvantages as mentioned before and builds no long term marketing relevance. It also creates extra labour as each employee in each department must manually do this for each email.
Many marketers still get it all wrong or they miss the ball completely when it comes to investing in cost effective marketing that tracks consumer interest. With all the marketing solutions at your disposal why not invest in something that carries your brand consistently and gives you the opportunity to customize it and track the effectiveness at anytime, anywhere?
Email is everyday, always on and takes about 83% of corporate communications. How can your marketing strategy miss something so close at hand?
Do it professionally and see your emails drive significant clicks to your website and build sustainable brand recognition whilst delivering on creativity.
Email is undoubtedly one of the major corporate communication mediums used by most, if not all companies. The signatures used in emails are used for legal, operational and creative purposes. Unfortunately most of the time corporate email branding is just some kind of pre-designed image or writing that is copy-pasted into the mail browser before it is sent. This simple procedure carries many disadvantages compared to a well integrated, embedded, pass through branded email. It creates no consistency with the emails you send across departments, the compliance footer must be showcased and if not it could have legal implications, you cannot track any clicks or drive clicks to your website.
Some people may ask why invest in something you can do yourself? The question here is: why pay for something you think you can do yourself? It is true; a company can copy and paste some branding or signature in their email, but these come with the disadvantages as mentioned before and builds no long term marketing relevance. It also creates extra labour as each employee in each department must manually do this for each email.
Many marketers still get it all wrong or they miss the ball completely when it comes to investing in cost effective marketing that tracks consumer interest. With all the marketing solutions at your disposal why not invest in something that carries your brand consistently and gives you the opportunity to customize it and track the effectiveness at anytime, anywhere?
Email is everyday, always on and takes about 83% of corporate communications. How can your marketing strategy miss something so close at hand?
Do it professionally and see your emails drive significant clicks to your website and build sustainable brand recognition whilst delivering on creativity.