How to sell ClearFormat to your boss

Build your brand…

During economic tough times it is natural for the board or the MD to slash the marketing budget before all else. For us marketing professionals, slashing our precious budget is extremely frustrating, because brand building takes a long time of consistent messaging through multiple delivery channels. Some of these channels are more expensive than others and finding the right mix is hard, especially if you have to cut some channels out and convince your boss of new ones, but look no further. 

By opening up another channel…

TV, radio, corporate clothing, branded vehicles, billboards, newspapers, magazines, snail-mail, or a combination of these, are all marketing channels that often fail to deliver in-depth reporting, whilst buying media space can be costly. By using digital and online strategies, companies will quickly realize the effectiveness of measurable, low cost campaigns. By utilizing email as a branding platform rather than just a communication platform your company will have a cost effective, yet personal way to stay relevant to your market.

But don’t get confused…

That brings us to email marketing… but do not get confused with two significantly different email marketing strategies, namely: Bulkmailing and Email Branding. Both are effective, and we encourage you to make use of bulkmailing, but Email Branding is a tool on its own. Companies use email as their basis to communicate to their customers, potential customers, partners, suppliers, colleagues and friends. It is estimated that 83% of corporate communications is done via email. Now imagine every time you send out a branded email, it is creative, professional looking, it stays consistent across the users in the company and you can embed advertising.

Use email branding as part of your marketing strategy. Unify your communications by using multiple marketing mediums (as this is the preferred approach for greater total effect) and make sure Email Branding is part of that unified marketing strategy.

And do it right…

You might say, “but I already use email branding”, but do you? Assigning your corporate logo or signature to your email can become problematic if it is done manually across the company. Is your current solution delivering value to your communications and your brand? If you are not sure, ask yourself the following questions:

• Are all signatures consistent across the company? (Can users manipulate their signatures when they feel like it?)
• Do the images get lost as attachments when the recipient opens up the email?
• Are the links stripped from the images at times? 
• Do the emails get caught up in spam (having delivery problems?) 
• Can you report on the successfulness of your email branding?
• Can you insert adverts?

The features and benefits provided by a professional global Email Branding Service Provider compared to that of a customized in-house setup, is quite frankly, incomparable. By investing with a company like ClearFormat, you would not only replace your in-house signature with a professionally branded template, but you will open up a new platform to embed adverts.

By using the latest Cloud-Based (SaaS) Technology…

We are in the cloud-computing craze and whether we like it or not, services delivered through the cloud (internet) is the next-best-thing since the start of the operating system itself. By using cloud-based services, companies are saving money, because there are no hardware/software installation costs, clients do not pay for maintenance/upgrades and there isn’t an additional per-user licensing fee incorporated. Companies and governments are jumping on the ‘cloud-computing-train’ more and quicker than ever before. According to recent reports this Billion $ industry is unlikely to stop growing.

Redirect your emails through ClearFormat’s secure data centers, and your corporate emails will be secure, private and branded. Your email branding will never be spam, email-clients will not prompt you to download images, the HTML is stable and you are able to embed some creative branding and advertising.

Then you can Control, Track, Report and Measure success…

ClearFormat provides their customers with a web console, which is accessible anywhere in the world where there is an internet connection. From this web console the administrator has full power to manage the solution for the whole organization. With a user-friendly interface the administrator can change users, groups, adverts and most importantly report on the successfulness of the branding and advertising. 

At a fraction of the cost…
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it for pricing