In a recent survey on the significance of email in business communications, 96% of the participants responsible for messaging systems said email is important or extremely important, with significant impact to their business operations if it goes down. And what’s more, more than 9 billion of emails sent daily, are classed as non-spam i.e. legitimate business email.
That’s 9 BILLION business communication transactions with the potential to market your company effectively...But what are we doing to take advantage of it?
Not much! Majority of the emails passing through my inbox in a day, are plain text, with an outlook signature, and rarely show a disclaimer in the footer. So my next question then is:
Branded vs Bland?
For the amount of emails circulating the networks in a day, compared to the amount of those emails baring the branded logo, promotional offers and news links, in a smart, professional setting, I can confidently say, the latter is rare! Perhaps marketers are not yet aware of latest technologies readily available for their exploitation? Technologies which enable them to unify their brand and reinforce it through every email leaving the business gateway, and thereafter, be able to track every single recipient that opens the email, and see which links they clicked on, as well as, which intended recipients did not even receive the email, and why.
ClearFormat Emailing Branding solutions allow you the ability to do all of the above. It’s easy to use and will deliver a noticeable ROI. To be able to Brand is one thing, but the tools provided to measure and implement compliance data throughout all business emails is an added bonus, which is essential for companies operating in the ecommerce environment.
Author: Kelly Oliver | Permalink | Friday, 20 July, 2007 | Business Communications, Corporate Branding, Marketing, ROI, Signatures, Tracking