ClearFormat Articles RSS Feed http://www.clearformat.com Wed, 10 Mar 2010 07:42:36 +0100 FeedCreator 1.7.2 http://www.clearformat.com/images/M_images/rss.png http://www.clearformat.com ClearFormat Articles RSS Feed http://www.clearformat.com/index.php?option=com_content&task=view&id=113&Itemid=114 Fri, 25 Sep 2009 16:20:30 +0100 http://www.clearformat.com/index.php?option=com_content&task=view&id=112&Itemid=114 An overview of some technologies used in delivering business applications for enterprise deployment and where ClearFormat stand out. Tue, 07 Jul 2009 16:59:09 +0100 http://www.clearformat.com/index.php?option=com_content&task=view&id=91&Itemid=114 Let us look at a couple of factors that could separate your company from your competitors’ e-marketing strategies in 2008 and beyond. Mon, 17 Mar 2008 02:00:00 +0100 http://www.clearformat.com/index.php?option=com_content&task=view&id=90&Itemid=114 It is simple, practical, affordable, measurable and exceedingly effective. Just follow these steps. If you brand it they will come. Building E-mail Brand Value (EVB) is essential to establish long term customer relationships, and it hinges on the relevancy of your messages. Send out a bland email or newsletter and your customers will decide not to read it. Send it to the wrong people, and they’ll no longer want to have anything to do with you. Angry customers are not customers for long. Think it as “dating your customers”. In the old days companies would start right in with a marriage proposal. They would spend a lot of money on a fancy television ad and hope that it would entice new customers to buy their product. But this tactic assumes that customers have loads of time on their hands (which they don’t), and that they have few alternatives to your brand. When you date your customers, you persuade them slowly. The process takes longer, but it yields powerful, long-term results. Fri, 14 Mar 2008 02:00:00 +0100 http://www.clearformat.com/index.php?option=com_content&task=view&id=88&Itemid=114 A new retail benchmark study, Hitting the Mark released by dotMailer, reveals that some of the UK’s largest online and offline retailers are neglecting key areas of the email marketing process and failing to comply with Best Practice Guidelines. Almost half of the retailers (46%) failed to comply with basic legal requirements, according to the study, which evaluates 46 retailers’ email campaigns against 20 criteria, awarding each email campaign an Email Effectiveness rating out of 100. Thu, 06 Mar 2008 02:00:00 +0100